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Our Story


My name is Ann. My daughter is Alice. 
The name of our brand is devoted to my little girl, who inspired me to this project. 
I've always been a creative person, but I've been working in the office the whole life. Frankly speaking, I couldn't achieve my potential there.
When my daughter was born, I, like every mum, wanted to dress her up in amazing and qualitative clothes. But I not always could find that I needed. 
All my ideas I brought to the surface. Dresses, fur coats, swimsuits... Someday, when there were too many sketches, I came up to my husband and told about my idea to open a baby store. He supported me and even helped to finance my first collection. 
That is only the beginning of brand's history- mum's love story of the daughter, the story about beauty and inspiration.